Promo calculator
Calculator for measuring the effectiveness of promotional campaigns, comparing various promotional mechanics, with the possibility of playing out what-if scenarios.
This module of the platform allows you to determine the optimal products for promotion, the most effective discount level, the optimal time for the promotion.
This module of the platform allows you to determine the optimal products for promotion, the most effective discount level, the optimal time for the promotion.
Different simulation levels for simple and complex scenarios considering cumulative effects:
- For a specific point of sale
- For a specific item or SKU
- For the entire chain
- For all items or SKUs
This module is based on the Demand and Sales Forecasting block, which creates three models in accordance with the input scenarios:
- Base model without promo
- Demand forecasting model given the first scenario introduced
- Demand forecasting model considering the second (comparative) scenario
